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City Accepts Two International Economic Development Awards
Promotional awards are judged on the effectiveness of the promotion, innovation/creativity, quality and completeness of information and contribution to the economic development profession. In 2015, the Opportunity Lynchburg website and digital marketing strategy won IEDC's Silver Medal for General Website, which recognizes the best communities using the web as an effective marketing tool to promote services and other information to their audiences.
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to the Economic Development Authority of the City of Lynchburg, Virginia. Not only did they work to provide a necessary service to their community, but also their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark,” said IEDC board chair Michael Langley, CEO of the Greater Minneapolis-St. Paul Partnership.
About Lynchburg Innovation Week
Lynchburg Innovation Week opened with Lynchburg’s first Pitch Night for graduates of CO.STARTERS, a nine-week entrepreneurial training program. After pitching their business concepts, five local startups received Community Business Launch Grants valuing $40,000, and four winners opened storefront businesses in Lynchburg’s Enterprise Zone within five months of receiving startup funding.
Lynchburg Innovation Week was also awarded the Community Economic Development Award (CEDA) from the Virginia Economic Developers Association and the Southeastern Economic Developers Association this year. The CEDA awards are designed to recognize outstanding communities in the Commonwealth for their efforts in advancing the economic viability of their community through economic and community development programs.
About “This is Lynchburg: Welcome Home” Video
“Our goal is to increase engagement of young professionals - welcoming them and inspiring them to live, work and play in Lynchburg,” said Anna Bentson, Assistant Director for Economic Development and Tourism. “This video certainly showcases the "stickiness" factor of the City and allows YPs to see themselves here. Having used the video online and in presentations ranging from tourism to city planning, we know that the impact far outweighs the tangible metrics.”
The partnership between the YPCV and LEDA was part of a larger workforce development initiative to reach young professionals in the area through targeted marketing efforts, attract and retain new young professionals to the City of Lynchburg and help area businesses recognize and develop their own young professional networks and opportunities.
“YPCV is dedicated to cultivating a young, vibrant, professional community. Being engaged is a great opportunity to grow professionally while making a positive impact on the community you call home,” said Jamie Glass, Deputy Director of Economic Development for the Lynchburg Regional Business Alliance. “Griffin Films did an amazing job of capturing the essence of Lynchburg, and we are very grateful to our partners at LEDA for collaborating on this project.”